Download: UK Giving Behaviours Tracker 2024

Every year we ask donors across the UK what, why and how they give.

Surveying 2,000 donors that have given to charity across the UK we uncovered:

• The continuing trend of value over volume
• A 37% increase in the average amount a UK adult gave to charity
• A three fold increase in individuals cancelling their regular donations
• Growth in the younger donor pool in both volume and value
• Those donating to global causes giving 172% more than avg.

Within this report you’ll find a summary of our findings which includes perspective on how to continue the search for donors in a difficult economy, wider trends shaping giving motivations and what is building giving intent among UK donors.

Want to find out more? Download the full report now. 

Have feedback or questions you’d like to share? We’d love to hear from you. 

Blue State is a values-led strategic creative, campaigns and media agency that works with organisations who are seeking to create a positive impact in the world including Médecins Sans Frontières, Save The Children, UNHCR and UNICEF.