Strategy & Insights

Public Wise

When donors show up, how should campaigns respond?

We're in the middle of a new reality, but the way we think about campaign spending hasn't kept pace with the commitment we see from grassroots donors.

Detention Watch Network

A quick Giving Tuesday recap

Donors gave generously this year on Giving Tuesday, which gives us some insight into what performance we can expect through December 31st.

The tide is turning on disrespectful fundraising tactics

Manipulating donors into giving more isn’t just unethical – it also puts your program’s long-term value at risk.

Using data to drive digital personalization: A crawl-walk-run strategy

If you’re a nonprofit setting out to establish a next-generation digital strategy driven by first-party data, you should take the process in stages.

The value of persistent infrastructure

Matt Compton evaluates a new white paper from Theda Skocpol, Caroline Tervo, and Kirsten Walters on the political futures of NC and GA.

Turning data into information with a CDP (Customer Data Platform)

The Demise of Email Open Rates – What Now?

We all need to adapt for the update coming this fall with iOS 15, which prevents accurate open rate tracking for subscribers who use Apple’s Mail app.

How we learned to stop worrying and embrace the death of the cookie

Get ready to adjust expectations and execution of your marketing programs now that the cookie is making its exit.