Insights

What we’re thinking about right now in this ever-changing, forward-looking industry.

Article

3 Questions to Answer Before Your Next Facebook Campaign

Haneef Khan, Advocacy and Engagement Director Patrick Savoia, Director, Global Media

Recently, Facebook suffered the biggest single-day loss in stock market history. Now, the pioneering platform-turned-media-company looks to right its ship. But after a turbulent year, is it time for marketers to look elsewhere? Haneef Khan, Director of Advocacy and Engagement, and Patrick Savoia, Media Strategy Director, break down what Facebook’s changes mean for your next media campaign.

Article

Are You Reading Test Results Wrong?

Will Moyle, Senior Digital Analyst

When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Digital Analyst Will Moyle, you might be missing an important opportunity to broaden your creative toolbox.

Article

The ABCs of Cohort Analysis

Wael Kanj, Senior Digital Analyst

Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get started.

Article

Listen: The Past, Present, and Future of Digital Campaigns

How has digital campaigning evolved in the past decade, and what does the future hold? Matt Compton, Director of Advocacy & Engagement, recently joined the Social Media and Politics Podcast to discuss.

Article

7 Ways to go Beyond A/B Testing

Will Moyle, Senior Digital Analyst

We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analyst Will Moyle has seven key lessons on how you can establish a culture of testing at your brand or nonprofit.

Article

Download: Social Listening — Your Audience in Their Own Words

Download our latest report, where we demystify the world of social listening and help you understand how it can become an invaluable part of your market research toolkit.

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