Insights

What we’re thinking about right now in this ever-changing, forward-looking industry.

Google is Retiring Optimize Soon. Which Tools Are Best to Continue A/B Testing Your Nonprofit Website?

Sam Zimmerman, Senior Vice President, Platform Partnerships Chris Maddocks , SVP, Creative Strategy Mike Wang, Vice President, Analytics & Insight

The Nonprofit Technology Landscape Keeps Getting More Fragmented. What Does That Mean For Your Website?

Sam Zimmerman, Senior Vice President, Platform Partnerships Jack Steadman, Chief Technology Strategist Meara Hinman, Director of MarTech

Just halfway in, 2023 has already been a remarkably turbulent and transformative year in marketing technology. Cloud providers continue to proliferate. Against this backdrop, we are particularly interested in the implications for nonprofit organizations, the community we work with at Blue State. To learn more about this, we conducted a survey to ask nonprofits how they are planning their technology roadmap and what challenges they are seeking to solve. We ran the survey between February and May this year. We invited around 300 organizations, and 58 responded.

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Threads: A Strategy Guide

Thom Josephson, Associate Director, Media Planning William Tomasko, Principal, Editorial

Already, within the first few days, Threads has seen adoption at a massive scale. Since Threads is a companion to Instagram, it’s very easy for Instagram-active users to port over to Threads to check it out. Once you’re there, it’s difficult to delete a Threads profile unless you want to deactivate your Instagram account as well. This built-in user base gives it a huge advantage over other Twitter clones, many of which have sprung up in response to theMusk takeover and have benefitted from the changes it’s wrought. Added to Meta’s size and ability to soak up losses, Threads certainly looks set to be the leading “Twitter Killer” app.