Article Giving Season: Snapshots From a Few Top-Performing Campaigns Andrew Rothman, Chief Strategist, Content & Campaigns Blue State's Andrew Rothman, SVP, Content and Creative Director, offers insight to the tried and true tactics we used for our nonprofit fundraising clients to break through the noise and make the year-end season a roaring success. Read
Article The Ad Tech Evolution: An Election Cycle in Review Thom Josephson, Associate Director, Media Planning Data isn't what it used to be. To stay on top of data changes and remain adaptable, check out what's shifted and what to expect in an ever-evolving landscape like ad tech. Read
Article Set a resolution to break the mold Chris Maddocks , SVP, Creative Strategy Think outside of the box and push yourself creatively to drive revenue and awareness in your organization. It's time that we break out of the same old fundraising mold and cut to a new approach. Read
Article Why is everyone talking about CTV and how could it complement your DRTV strategy? Nathalie Ormrod, Senior Director, Global Media Blue State's Nathalie Ormrod, Senior Media Strategist, highlights key insights to consider when investing in a combination of both CTV and DRTV strategy. Read
Article Midterm Lessons for End of Year Fundraising Chris Maddocks , SVP, Creative Strategy From record-breaking donations to the most expensive midterm to date in US history, 2022 has been an unprecedented landscape for donors and committed voters to show out for the campaigns and causes they care most about. Read
