Our NYC-based project team may have a bit of a bias here, but there’s something, well, hard to replicate about a city like this. And yet, for visitors it can feel overwhelming. Expensive. Hard to navigate. Even cold. We get it. We’ve been there, too.
Enter the YMCA. A storied organization, of course, but one that’s also deeply connected to the communities it serves. As part of our long-standing relationship with New York City’s YMCA, we helped the organization re-imagine its Guest Rooms site—ultimately making it easier to attract visitors and command attention for these very special spaces.
It’s our hope that the updated site experience not only attracts new people to the YMCA, but also helps them know New York more deeply. Because YMCA guest rooms are important: embedded in the communities they serve, they’re a genuine—not to mention fun—way to experience any town.
