While Black Friday and Cyber Monday kick off the holiday shopping season, #GivingTuesday has emerged as the day to usher in the end of year giving season. And it has proven to be a very generous start! Last year, Blue State Digital clients raised $1.7 million on Giving Tuesday, a 263% increase over a typical day of online fundraising.
So how do you get donors to open their wallets after shopping fatigue? Our Director of Communications, Andrew Rothman, talks to The Nonprofit Times about tapping into the world of behavioral science to help fuel your fundraising campaigns. Here are a few tips to get you started:
- Fight procrastination with urgency
- Show that everybody’s doing it
- Encourage the consistency people crave
- All you need is love
- Show some gratitude
For the full story, head over to The Nonprofit Times to get inside your donors’ head and boost your #GivingTuesday strategies.