It’s polling day in the UK, and so perhaps you’ve seen some #Milifandom pop up in your feed or your friends have shared their emoji-based plan to vote?
We’re proud to have been working with Labour on their digital strategy since 2013, and congratulate them on the most successful digital campaign ever in the UK politics.
They’ve engaged a record-breaking number of people in the campaign (6 million conversations offline and counting) by building a supporter-first model that empowers people to help shape the future of their country.
No matter what the outcome of this very tight election, Labour have proved an organising model at scale that will change the way future campaigns are done.
The Labour Party will have more members, more activists, more volunteers out on the streets today than all the other main parties combined. And they’re doing it with way less money and way more heart than their Tory rivals.
So if you’re a registered UK voter, don’t forget to do your civic duty.
And if you’re a political obsessive like us, dig into what Labour’s been doing on social, on their own site, in email, and in video for a glimpse at best-in-class digital campaigning not just in the UK, but anywhere in the world.