This weekend, the Obama campaign recieved two major awards at the Cannes Lions International Advertising Festival for its mix of new media, community and television advertising.
The 56th annual Cannes Lions festival brought together top professionals in the communications industry for a week long event designed to showcase, discuss and award the most innovative advertising of the year. The Obama for America campaign picked up two grand prix in the Titanium and Integrated Lions categories.
The Titanium grand prix is awarded to a campaign that involves a breakthrough idea. According to the Cannes rules, the award celebrates “work that causes the industry to stop in its tracks and reconsider the way forward.” The integrated prize is awarded to a campaign using three or more media that is of “high standard and state-of-the art.”
During the festival, campaign manager David Plouffe addressed the Cannes audience and explained how the campaign integrated old and new technologies unlike ever before. “It was a historic marriage, in US politics at least, between digital technology and grassroots [campaigning],” he said.