Your website is one of your organization’s most critical assets for driving business outcomes. 

Yet too often, it is unclear if a website is generating results or what changes might improve performance. Organizations get stuck in a pattern of filling the existing content buckets and investing resources in maintaining the status quo, until demand builds for a wholesale redesign. While redesigns can be necessary, there are other increasingly common approaches that can drive more value.

In this report, Blue State outlines our approach to sustainable website management that aligns technology, strategy, and communications in an iterative methodology in order to drive optimization and further your mission. Building on our work with enterprise and international NGOs such as Médecins Sans Frontières (MSF), UNICEF, JDRF, and the UN Refugee Agency (UNHCR), this report provides real-world examples of how organizations have adapted holistic processes to continuously drive improvements as needs arise and evolve.

Our guide covers:

• Building consensus around priorities and aligning teams
• Laying a foundation for nimble, flexible publishing
• Shortening delivery cycles to create momentum
• Continuous optimization principles that get better results
• Key tools to integrate your channels
• Outcomes you can achieve and KPIs to track progress 

We hope you find it helpful and can’t wait to hear what you think.

Download the report by filling out the form below: