Nonprofit

Inspiration and Innovation at the 2018 Bridge Conference

A few weeks ago, BSDers joined their peers in the nonprofit space at the annual Bridge to Integrated Marketing & Fundraising Conference. Nina Klopfer,

3 Keys to Effective Community Organising

We’re witnessing the rebirth of community organising. What can we learn from effective organisers like The Democratic Party and Stand Up America? Our

3 Questions to Answer Before Your Next Facebook Campaign

Recently, Facebook suffered the biggest single-day loss in stock market history. Now, the pioneering platform-turned-media-company looks to right its

National September 11 Memorial Museum

Are You Reading Test Results Wrong?

When an A/B test doesn’t produce statistically significant results, it can be tempting to write it off as a failure. But if you do, explains Senior Di

The ABCs of Cohort Analysis

Want to make your analytics smarter? Introduce cohort-level analysis into the mix. Senior Digital Analyst Wael Kanj offers three simple ways to get st

7 Ways to go Beyond A/B Testing

We all know testing is important to succeed at digital marketing, but how do you weave it into everything your organization does? Senior Digital Analy

U.S. Olympic Committee

3 Ways to Get Real Value from Personalization

Most organizations want their websites to provide users with a personalized experience — but where do you start? Jack Steadman, our Chief Technology S

Email Consultants Say Longer is Now Better