Nonprofit

Using data to drive digital personalization: A crawl-walk-run strategy

If you’re a nonprofit setting out to establish a next-generation digital strategy driven by first-party data, you should take the process in stages.

UK for UNHCR

The Demise of Email Open Rates – What Now?

We all need to adapt for the update coming this fall with iOS 15, which prevents accurate open rate tracking for subscribers who use Apple’s Mail app.

New York City Campaign Finance Board

Covenant House

UK Charitable Behaviours: What Support And Supporters Will Look Like In A Post-Pandemic World

Read our most recent findings out of our UK office on the future of charitable giving post-pandemic.

Who stole the cookies from the cookie jar?

Holiday enthusiasts may not be the only ones emptying the cookie jar this season. A cookie-less future is a reality we must all be ready for.

Year end 2020: More clients than ever before win seven-figure revenue increases.

While we're still surfacing the common themes and learnings from this year, we've compiled our initial thoughts.

Donors, advocates, and empathy got us through 2020

Among the many unpredictable parts of 2020, it turns out one thing was a constant across our clients & projects: we could count on our audiences to st

What we want to remember (in a year to forget)

We've asked people across Blue State to write about one idea or insight that they can't stop thinking about from 2020.