Burger King’s “Real Meals” Campaign Doesn’t Feel Real
Burger King's new campaign to promote mental health awareness feels hollow — here's how brands can learn from BK’s mistakes.
Campaign Strategy & Execution
Battersea Dogs & Cats Home appoints Blue State as strategic digital partner
Obama 2012
Countering Disaffection with Hopeful Narratives
When the majority of the day’s headlines read like dystopian fiction, we need to use narratives to provide solutions and reframe tired debates.
Freedom to Marry
5 Ways To Improve Your Form Conversions
Even the most compelling marketing programs can fall short if the forms you’re using for data collection are clunky.
Go deeper: Raising Dough, Mo by Mo
Download our latest report, where we demystify the value of engagement using insights from our partnership with the Movember Foundation.
Quote | Chronicle of Philanthropy
3 Experiments Show What Works in Year-End Online Appeals
How Do Weekends Affect Year-End Fundraising? (Update)
A weekend deadline for charitable donations in 2017 challenged nonprofit fundraisers. Our analysts look at the impact weekends have had on EOY fundrai
7 New Year’s Resolutions for Your Next Paid Media Campaign
Get your 2019 off on the right foot with seven tips from our Director of Advocacy and Engagement in London.
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